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How Do You Become a UX Designer: Ultimate Guide

 User Experience (UX) design is one of the fastest-growing careers in the digital world. It’s a field that combines creativity, problem-solving, and an understanding of human behaviour to create digital experiences people love to use. If you’ve been wondering how you become a UX designer, you’re in the right place.

At Solution22, our team works with talented UX designers who play a vital role in building intuitive, engaging, and results-driven websites. In this guide, we’ll walk you through what UX design is, the skills you’ll need, and the steps to launch your career in this exciting field.

 

1. Understand What UX Design Really Is

UX design is more than making something “look nice.” It’s about ensuring a product or website is easy to use, solves problems for the user, and creates a positive overall experience.

If you’re curious how UX fits into the bigger picture, explore our website design and development services where UX plays a central role in every project.

 

2. Learn the Core Skills

A UX designer needs a blend of creative and technical skills, including:

  • User research and analysis
  • Wireframing and prototyping
  • Information architecture
  • Usability testing
  • Collaboration and communication

Our digital strategy services show how these skills contribute to building high-performing digital solutions.

 

3. Get Familiar With UX Tools

Popular UX design tools include Figma, Adobe XD, Sketch, and InVision. Mastering these platforms will help you bring your ideas to life and communicate them clearly to developers and stakeholders.

If you’re working on web projects, pairing UX skills with web development expertise can make you even more valuable.

 

4. Build a Portfolio

Your portfolio is your ticket into the industry. Include case studies that explain your design process from research to final delivery. Employers and clients want to see how you solve problems, not just the final visuals.

Our content marketing solutions can even help you present your work online in a way that gets noticed.

 

5. Gain Real-World Experience

You don’t have to land a full-time UX role right away. Start with freelance projects, internships, or even redesigning existing websites for practice. Every real-world project helps you understand users better.

Many of our website maintenance projects include UX improvements, offering designers valuable learning opportunities.

 

6. Stay Updated With Trends

UX is constantly evolving with new technologies, design trends, and user expectations. Following industry blogs, attending webinars, and joining design communities will keep your skills fresh. Pairing UX with SEO best practices is also essential-because even the best design needs to be discoverable online.

FAQ

 Not necessarily. Many UX designers are self-taught or have backgrounds in related fields like graphic design or psychology.

With focused learning and practice, you can start applying for entry-level roles within 6–12 months.

UX focuses on the overall experience, while UI (User Interface) is about the visual elements users interact with.

Yes, but having basic coding knowledge can help you collaborate better with developers.

Absolutely-businesses are investing heavily in UX to improve customer satisfaction and increase conversions.

So, how do you become a UX designer? You start by understanding the role, developing essential skills, building a strong portfolio, and continuously improving through hands-on experience. It’s a rewarding career for anyone who wants to blend creativity with problem-solving to make a real difference in how people interact with digital products. At Solution22, UX design is at the heart of what we do. Whether you’re designing your first portfolio or looking for a team to collaborate with, we’re here to help bring your ideas to life.

When it comes to digital advertising, two giants dominate the space: Google Ads and Meta Ads (Facebook & Instagram Ads). But the question most business owners ask is-Google Ads vs Meta Ads: which is better for my business?

At Solution22, we help businesses across Melbourne and beyond choose the right ad strategy based on goals, audience, and budget. In this guide, we’ll break down the key differences between Google Ads and Meta Ads to help you make the best decision.

 

What Are Google Ads?

Google Ads is a search-based advertising platform where your business appears in front of users actively searching for your products or services. Ads can appear on Google’s search engine results pages (SERPs) or across the Google Display Network (websites, YouTube, and apps).

Key Benefits of Google Ads:

  • Targets people with high purchase intent
  • Works well for local businesses and service providers
  • Flexible budget control and measurable ROI
  • Great for businesses where customers are actively searching (e.g., plumbers, lawyers, eCommerce stores)

 

What Are Meta Ads?

Meta Ads include advertising across Facebook, Instagram, Messenger, and Audience Network. Unlike Google Ads, Meta focuses on interest-based targeting-reaching users based on demographics, behaviors, and engagement.

Key Benefits of Meta Ads:

  • Highly visual and engaging (images, videos, reels)
  • Excellent for building brand awareness and community
  • Precise audience targeting (age, interests, location, etc.)
  • Great for products that need to be discovered (fashion, lifestyle, restaurants)

 

Google Ads vs Meta Ads: A Comparison

Feature

Google Ads

Meta Ads (Facebook & Instagram)

Ad Placement

Search results, websites, YouTube

Facebook, Instagram, Messenger

Audience Targeting

Keywords & search intent

Demographics, interests, behaviors

Best For

High-intent leads & conversions

Brand awareness & customer engagement

Cost Model

Pay-per-click (CPC)

CPC or CPM (cost per thousand impressions)

Visual Appeal

Text-heavy with display/video options

Highly visual with strong creative focus

 

Which One Should You Choose?

  • Choose Google Ads if you want to target customers who are actively searching for your product or service. Ideal for businesses seeking direct leads and conversions.
  • Choose Meta Ads if your goal is to build brand awareness, community, and engage customers through creative campaigns. Perfect for lifestyle brands, eCommerce, and B2C companies.
  • Choose Both if your strategy allows-Google Ads and Meta Ads together often deliver the strongest results, combining intent-driven and discovery-driven marketing.

 

How Solution22 Helps You Decide

At Solution22, our digital marketing team specializes in both Google Ads management and Meta Ads campaigns. We analyze your business goals, audience, and budget to craft a strategy that maximizes ROI. Explore our Digital Marketing Services to see how we can help your business thrive with the right ad platform.

Conclusion

The debate of Google Ads vs Meta Ads doesn’t have a one-size-fits-all answer. It depends on your business type, marketing objectives, and budget. The key is knowing where your audience spends time and how they make buying decisions. Still unsure which platform is right for you? Let the experts at Solution22 guide you in creating a results-driven ad strategy tailored to your business.

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FAQ

A proven track record, good communication, technical skills, and the ability to meet your business goals.

It depends on complexity and features. Always prioritise value and long-term performance over the cheapest price.

Both work well. The key is finding a company that communicates clearly and understands your needs.

A simple site might take 4–6 weeks, while larger, more complex projects can take several months.

 If you choose the right partner-yes. At Solution22, every site we build follows best practices for SEO from day one.